In addition to SEO, you can leverage social media platforms as part of your content marketing strategy. The key with social media is to post content that YOUR specific audience wants to see. In the insurance industry, that can be anything from useful information for small business owners to funny memes and videos related to their industry. If you can consistently create value on social media, you can generate leads without spending any money on ads.
For example, if you build an audience on Twitter, you'll not only show up in your followers' newsfeeds, but you'll also show up in their followers' newsfeeds when they like one of your posts. You can find and like potential accounts on Instagram, and keep your Facebook and LinkedIn pages updated so when people search for you, they can see you're active and ready to engage. At the end of the day, your leads will have multiple ways to interact with you, which means more opportunities to showcase all the benefits of working with you.
There are several online listings that potential insureds can use to find a local insurance agent. Most directories make it free to submit a listing. You can also pay for premium listings, which usually let you upload images and even add your contact information to your listing. Insurance Guide Local and WalletHub are excellent places to start. We also recommend performing a search for insurance agents in your area to find local directories.
Depending on the type of insurance you sell, you may be able to find leads by bundling your product with a complementary service or software. By setting up a service bundle, you can generate more leads and create even more value for your insureds. Selling insurance is all about relationships, and what better way to start one than in person? It may seem like networking has turned into a business of its own. Companies are making money hosting industry gatherings, paid talks, and seminars.
As an insurance agent, you can find potential leads almost anywhere. One of the best places to network is in your community. We can deliver insurance sales leads to your email inbox, database, or quoting engine, all at the most competitive pricing. The secret of success when working with Internet insurance leads starts with understanding that it's a numbers game. The more insurance leads you buy the more money you're going to make. Working with Internet insurance leads requires adopting a new strategy.
Don't sweat every insurance lead; just make sure you are closing at least ten percent of the insurance leads you buy. If you are not reaching this goal the problem might be in the quality of insurance sales leads you buy, or, the product you sell may not be competitive enough. For the past 3 years, in our annual Insurance Agency Technology Survey , we've asked life and health insurance agencies what their 1 challenge is.
Each year "lead generation" continues to be the top answer. Image: "What is your agency's 1 challenge? Efforts to generate leads come in many forms: social media, email marketing, lead capture via forms on your website , online advertising, and buying leads. All of these methods have their place and should be part of an entire prospecting strategy. In this blog, however, we're going to focus on how and where to purchase insurance leads.
Buying leads is convenient for agencies because it's a quick way to receive qualified leads without much work or time commitment on their part. But there's a key word there: qualified. Ready to start working new leads today? Get started by reading our lead vendor review page. One of the first things to consider when searching for an insurance lead company is the type of lead you want to buy, Shared or Exclusive.
Companies are able to generate more income per lead selling them on a shared basis which explains why it is the most popular model. With most of the more reputable and larger services, an agent can expect any given lead to be sold to agents depending on how the location and lead type. They take away the competition factor that you have with shared leads but that comes with a price.
Exclusive leads are often generated in different ways than a typical shared lead including telemarketing and direct mail.
One of the more popular types of exclusive insurance lead is the live transfer lead. Live call transfer leads are normally generated via telemarketing and are transferred via phone directly to the agent.
One important note about exclusive leads is that they are exclusive to the lead provider, not the consumer. The consumer that generated your exclusive lead could have called 5 other agents or submitted for another quote before going through your exclusive lead source. Having the right expectations when buying internet insurance leads is a vital part of a successful campaign.
The thing is, they are probably right, yet that does not matter. If there were companies that offered only perfect leads that are guaranteed to close then insurance agents would be lined up around the internet block waiting to pay ten times the going rate. Although many services tout how well they scrub their leads, there will still be some junk that makes it through in order to deliver in real-time. The close rate varies on the line being sold.
Internet leads are all about numbers. The key to this game is to test, track and repeat. They have to be worked thoroughly and consistently or they will not be profitable. Each lead company has its own strengths and we encourage agents buying insurance leads to test as many companies as possible to see which ones perform the best for their location and line of business. Testing the top providers takes some time and effort but it is the best way to maximize your lead buying dollar.
Many services have discount promotions and trial leads which are an excellent way to minimize the financial impact to test a new source. We recommend starting with at least 50 leads per vendor to get a good feel for the product and service. The approach that an agent takes to work insurance leads is the key to running a successful lead buying campaign.
It is no doubt easier to say an insurance lead provider does not provide good leads than it is to work them correctly. Simply put, an agent must have a consistent and persistent approach to making the sale once a lead is obtained. Every producer has their own approach.
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